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Once you have an A/B testing program running, you’ll likely have many campaigns going at the same time. This can be a huge boost to your KPIs, but…
With the recent proliferation of data and Internet-based tools and their impact on creative and strategy, B2B marketers today face greater challenges than ever before. According to Kim…
De populariteit van online experimenten is de laatste jaren flink toegenomen. Niet in de laatste plaats door de drempelverlaging die de komst van het gratis Google Website Optimizer…
During the past two decades, the Web has grown from an interesting academic oddity to one of the most powerful platforms for commerce in any era. Through it…
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