Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
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More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. 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Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. 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Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Case Study

Schiphol Airport Increases Parking Spot Bookings

Founded
1916

Industry
Travel

Location
Schiphol, Netherlands

About Schiphol

Schiphol Airport is the largest international airport in the Netherlands, located just outside of Amsterdam. Amsterdam Airport Schiphol welcomed 20.9 million passengers in 2020 and processed 1.4 million tons of cargo. With its 316 direct destinations all over the world, Schiphol offers one of the best destinations and frequencies networks in Europe. As such, Schiphol’s website and digital presence are critical to both the customer experience and the revenue potential of the company. As part of their strategy, Schiphol’s customer experience team experiments and optimizes their site with SiteSpect.

Airport websites generate revenue differently from a typical ecommerce site. Their primary product for sale is parking spots, and this is their main source of direct revenue. However, the site also promotes information for the visitors in regard to catering options, retail shops, and available services within the airport, as well as up-to-the-minute flight and travel information. The website’s primary goals are to sell parking spots, ensure customers have a pleasant and smooth travel experience, and promote the shops, restaurants, bars, and services within the airport.

Optimizing Parking Spot Promotions

In this case study, Schiphol sought to synchronize the website experience with the right stage of the customer journey. One of the examples is the optimization of the advertising for parking spots. What is the best moment in the customer journey to sell a parking spot? When should they push promotions and ads?

When users are logged in or after they purchase a flight, Schiphol is able to target useful information based on the date and time of their flight. For example, advertising parking is unlikely to lead to a conversion one hour before a flight, since the visitor is likely already in the airport. However, in the days leading up to a flight, users are more likely to be searching for information on parking and ready to purchase.

Schiphol took this idea and used it to optimize personalized banners on their site that meet the appropriate customer journey stage of the passenger. To do this, they segmented visitors by departure time so that they could display appropriate promotions. For users within hours of their flights, Schiphol displayed vouchers for in-airport shopping and flight information rather than parking. 

Results

After concluding this test, Schiphol found that conversions for buying parking spots increased 26.24% — a huge win for the airport. In addition, by targeting shopping vouchers in the same way, they saw a 57.95% increase in clicks on the voucher. 

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