Challenge:

The company had been using SiteSpect for their web interface, but as more and more customers primarily use mobile, they wanted to optimize this channel as well.

Solution:

SiteSpect enabled the travel company to simultaneously test the multiple variants of the site's content, navigation, and merchandising, without relying on its in-house IT staff to make changes to the site's source code.

Results:

  • Reduction in bounce rate by 22%
  • Increase in page views by 16%
  • Increase in hotel searches by 14%