The company had been using SiteSpect for their web interface, but as more and more customers primarily use mobile, they wanted to optimize this channel as well.


SiteSpect enabled the travel company to simultaneously test the multiple variants of the site's content, navigation, and merchandising, without relying on its in-house IT staff to make changes to the site's source code.


  • Reduction in bounce rate by 22%
  • Increase in page views by 16%
  • Increase in hotel searches by 14%