SiteSpect Blog

New E-Book from SiteSpect Reveals Unexpected Ways to Optimize Your Website

By SiteSpect Marketing · March 28, 2014

We’ve published a new e-book entitled “17 Big Testing Ideas” that are designed to do exactly that: create a big impact. Your customers expect a delightful and relevant online experience,…

Site Latency and Other Key Themes from Conversion Conference 2014

By SiteSpect Marketing · March 27, 2014

More than 200 professionals converged on the recent Conversion Conference in San Francisco to hear from industry experts and update their skills in website conversion optimization. It’s one of our…

How Intuit Created a Better Customer Experience with SiteSpect by Improving Site Performance

By SiteSpect Marketing · March 26, 2014

SiteSpect has published a new client case study with Intuit. Here’s a brief synopsis: Challenge: Intuit Payroll discovered that its website performance (from a page speed perspective) was hindered by…

Key Takeaways: A/B Testing and the Benefits of an Experimentation Culture

By SiteSpect Marketing · March 10, 2014

A recent blog post on “A/B Testing and the Benefits of an Experimentation Culture,” by Wyatt Jenkins on Harvard Business Review’s website, raises several points that resonate with SiteSpect’s view…

How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: The Ask

By SiteSpect Marketing · January 16, 2014

Up until this point, you have been gathering a lot of information and sharing some of that information with colleagues. In this phase, you have to convince… and ask for…

How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Collaboration

By SiteSpect Marketing · January 16, 2014

Moving on to the next step in getting executive buy-in for your A/B testing program, you may have a significant amount of data about A/B testing from the research phase…

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