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You don’t want to design a customer experience that is akin to getting in the cockpit of an F16 – Interview with Eric Hansen

October 16, 2017
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Today’s interview is with Eric J. Hansen, founder and Chief Technology Officer of SiteSpect, a leading software platform that offers optimization, testing, targeting, and personalization solutions that allows…

SiteSpect Announces Results of Independent Study Revealing a 30x ROI for Customers Who Use the SiteSpect Origin Experiments® Solution

May 19, 2016
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SiteSpect, Inc., a recognized leader in digital optimization, including testing, targeting and personalization, today announced the results of a Forrester® Consulting Total Economic Impact™ (TEI) study. The assessment…

New Book from Chief Marketing Officer of Leading Optimization Solutions Provider SiteSpect Describes Trends, Tools, and Techniques to Succeed in the Digital Economy

May 4, 2015
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With the recent proliferation of data and Internet-based tools and their impact on creative and strategy, B2B marketers today face greater challenges than ever before. According to Kim…