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The SiteSpect team recently attended the 2023 OTT Executive Summit and brought back some key insights.
There are 100 billion searches for healthcare on Google each year alone. That breaks down to 70,000 health-related searches per minute—every single day. Which is great if your…
We’re excited to share that SiteSpect has been included in the Gartner® 2023 Magic Quadrant™ and Critical Capabilities™ for Personalization Engines. To no surprise, A/B testing, experimentation, and…
A/B testing is an undeniably important tool in the world of website optimization, as most A/B testing programs yield an average 49% increase in conversions. However, some A/B…
For many years, organizations have embraced the A/B testing tools Google Optimize 360 and Oracle Maxymiser to help refine their online user experiences through personalized A/B tests. If…