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Bad Data, Bad Queen: Cersei Lannister and CX Optimization

March 2, 2018
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Cersei Lannister is the worst. (Okay so maybe she’s not as bad as Ramsey but she’s pretty bad). She has a kind of twisted logic underneath everything she…

New Price, Same Product: Game of Thrones and Customer Experience Optimization

February 23, 2018
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Last installment, I convinced you that Game of Thrones is the perfect analogy for understanding how and why to implement an A/B testing and optimization solution for your…

SiteSpect Synopsis: AI and the Customer Experience

February 19, 2018
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We’ve been talking about AI for a long time now, but in the past month as articles rank business and marketing trends for 2018 and the new year…

Use Game of Thrones to Shape Your B2B Marketing Plan

April 22, 2015
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A bit of binge watching has helped me realize that the world of “Game of Thrones” is a lot like the world of marketing. Admit it: Winter is…