The job of the modern Web site is more important and more difficult than ever, especially when it comes to a multichannel sales strategy. Visitors arrive at your Web site through a variety of online channels: pay-per-click (PPC) and organic search, e-mail offers, and print ads. Once there, they need to fulfill the objective of acting upon a promotion, or buying a specific product.
Eric J. Hansen, president, SiteSpect, Inc. (http://www.sitespect.com), the leading provider of non-intrusive Web site testing and optimization solutions will participate in an expert panel at Online Market World 2007 entitled: "Improving Commerce Site Effectiveness Through Analytics and Multivariate Testing" on Thursday, October 4 at 11:15 a.m.
Expert Panel to Discuss Ways to Use Multivariate Testing and SEO Tactics to Improve ROI on Pay-Per-Click Campaigns
Eric J. Hansen, president, SiteSpect (www.sitespect.com), the leading provider of non-intrusive Web site testing and optimization solutions will participate in an expert panel at the OMMA New York Conference and Expo entitled: "The SEO-ing of PPC: Can SEO Tactics Improve ROI?" on Monday September 24 at 4:00 p.m.
SiteSpect, Inc., the first and only provider of non-intrusive web site testing solutions, announced that QualitySmith, Inc. has selected SiteSpect for multivariate testing of its web site properties. The on-line home improvement industry innovator will use SiteSpect to rapidly optimize lead generation conversion rates across its many web sites without requiring its web designers to first modify and tag the content.
In a survey of marketers and e-commerce professionals for leading online retailers gathered at eTail 2007, the majority of respondents said that boosting conversion rates and improving the user experience are their top Web priorities for 2008. Most of the respondents' 2007 budget dollars went to actual site management which provided staffing, tools, services and other resources needed to run their Web sites.
Eric J. Hansen, President & Founder of SiteSpect, answers questions about their solution. SiteSpect lets you run A/B split and multivariate tests.
SiteSpect's non-intrusive multivariate testing technology and professional services accelerate site improvement without the need for page tagging or content changes
Addresses multivariate testing strategies for helping marketers better understand Web site visitor behavior and optimize conversion rates
The MITX Awards is the largest and most prestigious annual awards competition in the country for digital marketing and technology innovation, bringing together 1,200 of the best and brightest minds in the digital media, marketing and technology industry. Bigger, bolder, and more interactive than ever, this event celebrates and awards New England’s thriving digital innovation ecosystem in 30 categories.
Read more: http://www.mitxawards.org/
Web Analytics Tag Transformation and Segmentation (WATTS) provides real-time visibility of testing data within all major Web analytics systems
Integration requires no programming, feeds, manual data imports or exports, saving marketers and IT personnel time and money