Testing and Optimization: SiteSpect, CSN Stores Case Study

Wednesday, February 13, 2008 News

CSN Stores is one of the fastest-growing online retailers in the U.S. with more than 260 specialty e-commerce sites and five million monthly visitors. But even a site of this size and scope faces the same challenges that affect smaller retailers. And perhaps the biggest challenge of each is increasing conversions.

QualitySmith Optimizes Customer Information Collection with SiteSpect's Multivariate Testing Solution

Tuesday, February 5, 2008 Press Release

Tests Enable QualitySmith to Increase Order Completion Conversion Rate by 8.75%

SiteSpect Appoints New Chief Marketing Officer

Monday, February 4, 2008 Press Release

SiteSpect, Inc. (www.SiteSpect.com), the leader in non-intrusive Web site conversion optimization technology, today announced the expansion of its executive team with the appointment of Kim Ann King as Chief Marketing Officer. She will be responsible for demand generation programs that drive customer acquisition and retention as well as brand awareness and sales readiness initiatives.

CSN Stores Increases Conversion Rates with SiteSpect's Web Site Testing and Optimization Technology

Tuesday, January 29, 2008 Press Release

SiteSpect, Inc. (www.SiteSpect.com), the leader in non-intrusive Web site conversion optimization technology, today announced that CSN Stores (www.csnstores.com, now Wayfair.com) has credited SiteSpect with creating 7 percent of its sales growth, thanks to the company's patent-pending A/B and multivariate testing solutions. CSN Stores is one of the fastest-growing online retailers in the U.S.

CreditCards.com Selects SiteSpect for Multivariate Testing and Targeting

Saturday, January 26, 2008 News

SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization solutions, announced that CreditCards.com, a leading online marketplace for credit card seekers, is using SiteSpect's multivariate testing and targeting technology to optimize conversion rates on its CreditCards.com website.

Skinner Optimizes Online Auctions Through SiteSpect's Multivariate Testing Technology

Tuesday, December 4, 2007 Press Release

SiteSpect, Inc., the leader in non-intrusive web site conversion optimization technology, today announced that Skinner Auctioneers & Appraisers of Antiques & Fine Art has achieved several key performance goals through a series of recent multivariate tests.

Four Top Tips to Increase Online Sales for the 2007 Holiday Season

Thursday, November 29, 2007 News

Retail sales figures for October were dismal, and many analysts are predicting a lackluster holiday sales season. In fact, a recent study from the National Retail Federation expects consumer spending to increase at half the pace it did a year ago, marking the slowest gain in five years due to the national housing slump, consumer credit concerns and worries about a potential recession.

SiteSpect Solution For Multivariate Testing Selected by PriceGrabber.com

Tuesday, November 27, 2007 Press Release

SiteSpect's Non-Intrusive Site Optimization Technology Speeds Test Creation and Deployment without Requiring Content Changes

SiteSpect, Inc., the leading provider of non-intrusive Web site conversion optimization solutions, today announced that PriceGrabber.com®, a part of Experian and one of the most trusted and effective online comparison shopping services, is using SiteSpect for multivariate testing and targeting.

SiteSpect President Eric Hansen to Present at Emetrics Marketing Optimization Summit: Washington, D.C. 2007

Thursday, October 25, 2007 Press Release

Addresses the Top Five Mistakes Marketers Make When Implementing Multivariate Testing Strategies and How to Prevent Them

Guiding Site Visitors Across Channels With Landing Pages

Monday, October 1, 2007 News

The job of the modern Web site is more important and more difficult than ever, especially when it comes to a multichannel sales strategy. Visitors arrive at your Web site through a variety of online channels: pay-per-click (PPC) and organic search, e-mail offers, and print ads. Once there, they need to fulfill the objective of acting upon a promotion, or buying a specific product.