Leading Website Testing and Targeting Provider SiteSpect Seeing Strong Growth in the First Half of 2008

Monday, July 14, 2008 Press Release

As marketing budgets shift from offline to online, SiteSpect, Inc. reaps the benefits with the addition of new customers, new partners, and operational expansion

SiteSpect President and Founder to Speak at OMMA Behavioral Conference

Tuesday, July 8, 2008 Press Release

SiteSpect, Inc., the leading provider of non-intrusive marketing optimization technology, today announced that its President and Founder, Eric J. Hansen, will be speaking at the OMMA Behavioral conference to be held at the Hotel Nikko in San Francisco, CA on July 21, 2008.

SiteSpect President and Founder Chosen as a Finalist in the Massachusetts Technology Leadership Council's 2008 Technology Leadership Awards

Tuesday, July 1, 2008 Press Release

SiteSpect, Inc., leading provider of non-intrusive marketing optimization technology, today announced that its President and Founder Eric J. Hansen has been named as a finalist in the "CXO of the Year" category of the MassTLC's 2008 Technology Leadership Awards.

SiteSpect Publishes New Whitepaper on Website Multivariate Testing

Tuesday, July 1, 2008 Press Release

SiteSpect, Inc., leading provider of non-intrusive marketing optimization technology, today published a new whitepaper that looks at multivariate testing and website optimization approaches available today. This free publication provides needed insight for online marketers who are interested in increasing conversion rates and creating a more compelling user experience.

SiteSpect Appoints New Chief Financial Officer

Tuesday, June 17, 2008 News

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and A/B solutions for website optimization, today announced the continued expansion of its executive team with the appointment of Shevawn Hardesty as its Chief Financial Officer. She will be responsible for managing all financial aspects of the company. Hardesty has been providing financial management and leadership for technology organizations for more than 25 years.

ShopLocal Optimizing with SiteSpect

Monday, June 16, 2008 News

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and A/B solutions for website optimization, announced that ShopLocal is using SiteSpect to optimize click-throughs, comparison shopping, and membership sign-ups on its website. SiteSpect enables customers like ShopLocal to optimize everything on their site, from landing page through checkout, all without having to change their site's underlying code.

What to Measure in Multivariate Testing: Defining Your Success Goals (Part 2)

Tuesday, June 10, 2008 News

In my last article, I defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Let's now look at what to measure in your tests and how to define your criteria for success.

Multivariate Testing Produces Winning Product Pages for ShopNBC.com

Thursday, May 29, 2008 News

ShopNBC.com’s recent experiment with multivariate testing shows that when it comes to elements on a web page, the right combination is worth more than just the sum of its parts. The multi-channel retailer tested several different combinations of five elements on its product pages and came up with a winning combination that boosted average basket size by 16%.

SiteSpect President and Founder to Speak at Two Leading Industry Events

Monday, May 19, 2008 Press Release

SiteSpect, Inc., leading provider of non-intrusive marketing optimization technology, today announced that its President and Founder, Eric J. Hansen, will be speaking at two upcoming industry events.

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