Website Optimization Firm Shares Three Tips for Successful Holiday Retailing

Tuesday, September 30, 2008 Press Release

Website multivariate testing and behavioral targeting firm predicts 2008 holiday season will see online retailers increasingly turning to technology to drive customer engagement and increase sales.

SiteSpect President and Founder to Speak at Online Market World

Wednesday, September 24, 2008 Press Release

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that its President and Founder, Eric J. Hansen, will be speaking at Online Market World to be held at the Moscone West Convention Center in San Francisco, California from October 1-3, 2008.

SiteSpect Releases New Video on Website Optimization

Wednesday, September 17, 2008 Press Release

Entertaining three-minute video highlights the competitive advantages of using SiteSpect for multivariate testing and optimization

Ever wonder what was involved in multivariate testing and website optimization? Follow the story of Pam, an online marketing manager, as she learns there's a better way to run tests in a new entertaining three-minute video from SiteSpect entitled "Eleven Weeks?!"

SiteSpect President and Founder to Speak at Internet Marketing Conference

Tuesday, September 9, 2008 Press Release

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that its President and Founder, Eric J. Hansen, will be speaking at the Internet Marketing Conference to be held at the Coast Plaza Hotel in Vancouver, British Columbia, Canada on September 12, 2008.

SiteSpect Sponsors Web Analytics Wednesday

Friday, September 5, 2008 Press Release

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, will sponsor Web Analytics Wednesday, the world's only social networking event for web analytics and online marketing professionals.

WHAT: Web Analytics Wednesday, a speaking and networking event for web analytics and online marketing professionals.

SiteSpect and Unica Forge Alliance to Help Maximize Online Marketing Performance

Tuesday, August 19, 2008 Press Release

Joint Alliance Unites Best-of-Breed Solutions for Marketing Optimization

Skinner Auctions Bids to Boost Customer Conversion Rates

Tuesday, August 5, 2008 News

The antiques market generally isn't considered at the forefront of technological innovation. But Skinner Auctions, an auctioneer and appraiser of antiques and fine art, recognize the potential benefits of rejuvenating its online bidding process after clientele started to embrace its new Web auction format.

What to Test in Multivariate Testing: Identifying Site Factors (Part 3)

Tuesday, July 22, 2008 News

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

By now, your marketing goals are clearly defined and you're ready to run a multivariate test to optimize your site's marketing effectiveness... but which elements, or factors, should you test?

What Is a Site Factor?

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