Marketing testing and behavioral targeting company SiteSpect has announced enhancements to its Web site and mobile optimization platform that includes advanced segmentation, testing and targeting. SiteSpect’s segmentation functionality now enables users to identify and analyze subsets of visitors who exhibit similar behavioral and demographic attributes in order to test and chart how variations in content, including different promotional offers, affect different market segments.
Benefits to Web Marketers Include Advanced Segmentation, Testing and Optimization of Third-Party Sites, Enhanced Targeting, and Localization
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that it will be exhibiting in booth #948 at the Internet Retailer Conference and Exhibition (IRCE 2009), to be held next week from June 15 to June 18 at the Boston Convention and Exhibition Center.
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that one of its leading e-commerce customers, well-known UK retailer koodos.com, will speak at eMetrics London on Monday, May 18.
Websites Enhance Online Experience by Discovering More About Users' Preferences
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing solutions, today announced that PRIMEDIA Inc. has chosen SiteSpect as its website optimization platform.