SiteSpect Founder and CEO to Participate in Multivariate Testing Best Practices Webinar

Wednesday, September 9, 2009 Press Release

Eric J. Hansen, Founder and CEO of web optimization firm SiteSpect, will participate in a webinar sponsored by the Arizona Interactive Marketing Association. The webinar, entitled "Best Practices for Multivariate Testing Success," will be held on Tuesday, September 15, at 2:30 p.m. Eastern Time / 11:30 a.m. Pacific Time.

SiteSpect Founder and CEO to Speak at IMC Vancouver

Friday, September 4, 2009 Press Release

Eric J. Hansen, Founder and CEO of web optimization firm SiteSpect, will speak at IMC Vancouver, slated for September 16-18, 2009. IMC Vancouver 2009 is designed to teach marketers how to improve online revenue and features speakers from some of the largest and most influential web sites today. Hansen will speak twice during the conference:

New Whitepaper Details Ten Best Practices in Multivariate Testing for Website Optimization

Tuesday, August 18, 2009 Press Release

SiteSpect-sponsored whitepaper, written by Eric Peterson of Web Analytics Demystified, helps marketers maximize their online ROI

How to Increase Your Website's Conversion Rate

Tuesday, July 7, 2009 News

Do want to know exactly what works and what doesn’t on your website? On Wednesday, July 8, from 4:00 to 5:00 pm Eastern, we’ll be putting on a free webinar with Eric Hansen, Founder and CEO of SiteSpect, to discuss how you can use multivariate testing to significantly improve your website’s conversion rate.

Testing Across Your Web Presence: A Conversation With SiteSpect's Eric Hansen

Tuesday, July 7, 2009 News

A recurring theme in our work with clients is to cast the analytic net across their web presences, not just their web sites. For example, let's say you're a retailer and you run a "discounted shipping" promotion, with different levels.

SiteSpect Releases New Version of Optimization and Targeting App

Wednesday, June 24, 2009 News

Marketing testing and behavioral targeting company SiteSpect has announced enhancements to its Web site and mobile optimization platform that includes advanced segmentation, testing and targeting. SiteSpect’s segmentation functionality now enables users to identify and analyze subsets of visitors who exhibit similar behavioral and demographic attributes in order to test and chart how variations in content, including different promotional offers, affect different market segments.