Vote for SiteSpect to be included at SXSW Interactive 2011

Wednesday, August 18, 2010 News

SiteSpect is in the running to present a multivariate testing panel at SXSW Interactive, but we need your help!

Please vote for "Your Website Stinks, Now What?," which will explain how the world's most successful online businesses determine what keeps visitors on their sites, what converts browsers into buyers, and what doesn't. To vote, click here: (registration required).

Military Advantage, the Nation's Largest Online Military Destination, Chooses SiteSpect to Optimize Website Content

Tuesday, August 17, 2010 Press Release

SiteSpect Web Optimization Platform Enables Military Advantage to Discover What Online Content Members Prefer

When Multivariate Testing Is Better than A/B Testing

Monday, July 26, 2010 News

Marketers know that testing and tracking different elements of their campaigns is the best way to understand what works with their intended audience. Common methods for running controlled experiments range from simple A/B testing to sophisticated multivariate testing. You can test pretty much anything, particularly in the online world—from e-mail to video to mobile content to advertising. For the purposes of this piece, I’ll focus on testing Web content.

Best Practices in Multivariate Testing for B-to-B Companies

Monday, July 19, 2010 News

Testing websites and campaigns is key to improving performance. A/B testing—trying two versions of a website landing page and comparing how they perform with your target audience—is often used for this, but it only allows you to test one factor at a time. Multivariate testing, on the other hand, enables you to test many changes simultaneously.

Cover Story: How Engaging Is Your Website Design?

Friday, July 9, 2010 News

During the past two decades, the Web has grown from an interesting academic oddity to one of the most powerful platforms for commerce in any era. Through it all, marketers have been playing with the design of the basic website to come up with the ultimate digital sales tool.

Multivariate Testing Tool Optimizes Conversion Rates for's 2.5 Million Monthly Visitors

Thursday, June 3, 2010 News is one of the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. Through its Casino Travel & Tours unit, also operates retail and concierge desks at more than 70 locations including the Palms, Paris, Harrah's, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and more.

3 Tips to Prepare Your Website for Multivariate Testing

Wednesday, May 19, 2010 News

As a direct marketer, you've tested print and e-mail, but have you used multivariate testing on your website? In a multivariate test, variations of your site's content are presented to visitors, whose behavior is tracked to determine how each content variation affects your marketing goals, such as conversions and registrations.