Already the largest city-specific destination travel website in the world, Vegas.com wanted to ensure it was also one of the most cutting edge. More than two years ago, the company began to embrace mobile as an important platform for its users. However, its marketing team noticed a higher level of abandonment, compared to the traditional Web.
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that Frank Overbeek, Managing Director of SiteSpect Europe, will be speaking at the upcoming Conversion Conference London 2010, to be held November 1-2 at the Park Plaza Victoria on Vauxhall Bridge Road in London.
Problem: VEGAS.com, the most trafficked city destination travel website in the world, wanted to create a more "finger-friendly" experience for its mobile users.
Solution: Partnered with a provider of multivariate testing and behavioral targeting technology optimized for mobile.
Vegas.com is testing various parts of its mobile site’s content to target mobile users with the most relevant information.
The company worked with SiteSpect to use its multivariate testing and behavioral targeting technology. Vegas.com is hoping to boost conversions and page views and reduce bounce rates.
Leading Site Operators Seeing Significant Improvements to Mobile Conversions and User Engagement
Mobile Web Optimization Enables VEGAS.com to Boost Conversions and Page Views and Reduce Bounce Rates
The mobile channel is seeing a dramatic rise in popularity. Companies are trying to keep up, not just with marketing, but with all facets of customer strategy. Consumers use their phones to receive marketing messages, interact with customer service, and make transactions. It is becoming an integral part of the customer experience.