Behavioral targeting isn't a new concept. In fact, it's “direct marketing 101,” according to Joe Stanhope, principal analyst at Cambridge, MA-based Forrester Research.
SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at the 2012 Shop.org Annual Summit to be held September 10-12, 2012 at the Colorado Convention Center in Denver. Visit SiteSpect in booth #349 to register for a free whitepaper on the "10 Best Practices for Testing Success," and to enter a drawing for a free iPad.
John Wanamaker, who founded one of the first department store empires in the United States, famously complained that half his advertising was wasted; he just didn't know which half. Today, businesses can better track the return on their marketing dollars by vigorously testing their message. Indeed, the improvements and breakthroughs in testing tools make it possible to experiment with virtually every element of a business's public marketing efforts and see results quickly.
SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, announced today that it will participate at eTail East to be held in Boston at the Sheraton Back Bay on Tuesday, August 14 and Wednesday, August 15.
Visit SiteSpect in booth #46 to register for a free whitepaper on "Successful Web Site Testing Practices," written by Eric T. Peterson, noted author and founder and CEO of Web Analytics Demystified.
Tim talks to SiteSpect CEO Eric Hansen about behavioral targeting, real-time data append, and dynamic content presentation (as well as about electronica music mashups).
If you haven’t optimized your website for mobile traffic yet, you are likely missing a big opportunity to market to prospects and strengthen engagement with your current customer base. So the question becomes, what are you doing to optimize your mobile website?
Every company has a website, but do you have a mobile-optimized website? Mobile devices are an important, and growing, channel for business. Consider these statistics:
Google explains in the policy that the new changes would prompt recommendations for "Jamie Oliver" videos if a user is looking for recipes on YouTube, for example, as well as conducting numerous "Jamie Oliver" Google searches.
Given two competitive sites that are identical in practically every other way, the faster site will be more successful. Site speed is associated, in the mind of the end user, with a site’s reliability, credibility, security, and stability. Because faster web sites provide a better user experience, they typically result in higher conversion rates, average order values, and site stickiness.