Be Relevant, Not Creepy

Tuesday, September 4, 2012 News

Behavioral targeting isn't a new concept. In fact, it's “direct marketing 101,” according to Joe Stanhope, principal analyst at Cambridge, MA-based Forrester Research.

SiteSpect to Exhibit at the 2012 Annual Summit

Tuesday, September 4, 2012 Press Release

SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at the 2012 Annual Summit to be held September 10-12, 2012 at the Colorado Convention Center in Denver. Visit SiteSpect in booth #349 to register for a free whitepaper on the "10 Best Practices for Testing Success," and to enter a drawing for a free iPad.

Testing Your Message: New A/B Testing Tools Help You Identify Which Marketing Strategies Work Best

Wednesday, August 22, 2012 News

John Wanamaker, who founded one of the first department store empires in the United States, famously complained that half his advertising was wasted; he just didn't know which half. Today, businesses can better track the return on their marketing dollars by vigorously testing their message. Indeed, the improvements and breakthroughs in testing tools make it possible to experiment with virtually every element of a business's public marketing efforts and see results quickly.

SiteSpect to Participate at eTail East in Boston

Monday, August 6, 2012 Press Release

SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, announced today that it will participate at eTail East to be held in Boston at the Sheraton Back Bay on Tuesday, August 14 and Wednesday, August 15.

Visit SiteSpect in booth #46 to register for a free whitepaper on "Successful Web Site Testing Practices," written by Eric T. Peterson, noted author and founder and CEO of Web Analytics Demystified.

Advanced Testing with Eric Hansen (Podcast)

Monday, July 23, 2012 News

Tim talks to SiteSpect CEO Eric Hansen about behavioral targeting, real-time data append, and dynamic content presentation (as well as about electronica music mashups).

Read more:

How to Optimize Your Mobile Website

Monday, July 23, 2012 News

If you haven’t optimized your website for mobile traffic yet, you are likely missing a big opportunity to market to prospects and strengthen engagement with your current customer base. So the question becomes, what are you doing to optimize your mobile website?

Optimize Your Website for Mobile Devices

Monday, June 25, 2012 News

Every company has a website, but do you have a mobile-optimized website? Mobile devices are an important, and growing, channel for business. Consider these statistics:

Building a Better Picture of the Digital Customer

Wednesday, June 20, 2012 News

Google recently alerted its users through its updated privacy policy that it would begin combining its YouTube and search histories with its existing account information to present users with more targeted purchasing suggestions when using the site.

Google explains in the policy that the new changes would prompt recommendations for "Jamie Oliver" videos if a user is looking for recipes on YouTube, for example, as well as conducting numerous "Jamie Oliver" Google searches.

SiteSpect Founder and CEO Eric J. Hansen to Speak at Conversion Conference

Tuesday, June 19, 2012 Press Release

SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that its founder and CEO, Eric J. Hansen, will present at Conversion Conference Chicago on Monday, June 25, at 11:15 a.m. on "Testing + Analytics: A Detailed Formula for Anticipating User Behavior."

Web Performance Optimization and Why It Matters

Thursday, June 14, 2012 News

Given two competitive sites that are identical in practically every other way, the faster site will be more successful. Site speed is associated, in the mind of the end user, with a site’s reliability, credibility, security, and stability. Because faster web sites provide a better user experience, they typically result in higher conversion rates, average order values, and site stickiness.