You think you have a great website, but do you? If you are not optimizing your site via A/B and multivariate testing and behavioral targeting, you are likely not making the most of your online presence. So where to start? This checklist will help you make sure you're not only optimizing the effectiveness of your site, but also better engaging your audience, which will help you achieve your online marketing goals.
SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at the 2012 Customer Insights & Analytics For Financial Services conference to be held at the Hilton Charlotte University Place in Charlotte, North Carolina on Monday, December 3, and Tuesday, December 4. Visit SiteSpect in booth #1 to register for a new e-book entitled "Site Optimization for Financial Services Companies: Enhancing the Online Customer Experience."
If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success. Even with the different technical requirements of mobile devices, it is possible to easily and effectively increase mobile engagement through multivariate testing.
SiteSpect, the leading provider of non-intrusive optimization solutions, will sponsor the 2012 Tealeaf North American Customer Forum, which is being held this week at the Marriott Marquis Hotel in San Francisco, California.
SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at the 2012 eMetrics Marketing Optimization Summit to be held at the Boston Convention Center the week of September 30. Visit SiteSpect in booth #114 to learn why non-intrusive optimization is so important and to enter a drawing for a free iPad.
Kevin Sperry, VP of Global Sales and Alliances for SiteSpect discusses some topics retailers are concerned about including integrating the customer experience across channels. “SiteSpect talks about optimizing your conversion and your channel experience with customers,” he noted. “We find that travel and hospitality are adopting some of the same strategies and tactics to grow their online businesses” as traditional retail, in their efforts to create higher average order values.
SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that its founder and CEO, Eric J. Hansen, will present at the Digital Analytics Association Boston Chapter Event on the latest trends in Mobile Analytics, Testing and Optimization, and Digital Analytics Careers. The event will be held on Monday, September 24, 2012 from 8:30 a.m.-11:00 a.m.