Site Optimization Firm SiteSpect Appoints New Vice President of Sales

Tuesday, February 26, 2013 Press Release

SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that it has promoted Richard Sutton to the position of Vice President of Sales, overseeing SiteSpect's global sales efforts. Sutton reports to the co-founder and COO of SiteSpect as a member of the executive team.

SiteSpect, a Pioneer in Optimization Technology, Named a Leader in Online Testing by Independent Research Firm

Tuesday, February 19, 2013 Press Release

SiteSpect, Inc., a leading provider of non-intrusive website and mobile optimization solutions, today announced that the company has been recognized as a Leader in "The Forrester Wave™: Online Testing Platforms, Q1 2013" report. SiteSpect was the highest-rated vendor in the category of current offering around "Testing," scoring a perfect 5 out of 5.

SiteSpect to Exhibit at eTail West

Wednesday, February 13, 2013 News

SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at eTail West from Tuesday, February 26, to Thursday, February 28, at the JW Marriott Desert Springs hotel in Palm Desert, CA. Visit SiteSpect in booth #106 to register for a drawing for a free iPad giveaway and learn what makes SiteSpect unique. eTail is the leading conference for online and multi-channel retail industry practitioners.

SiteSpect Joins Digital Analytics Association as Corporate Member

Monday, February 4, 2013 News

SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it has joined the Digital Analytics Association (DAA) as a corporate member. Founded in 2004 as the Web Analytics Association, the mission of the DAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research, and advocating for issues that advance the industry.

Building a Website Testing and Optimization Program: Measurement (Part 3)

Tuesday, January 29, 2013 News

Whether you have been testing for years or you are just getting started, building a successful website testing and optimization program depends on careful planning, implementation, and measurement. This is the third article in a three-part series that looks at the steps involved in creating a successful optimization program.

In this article, we'll look how to measure and communicate the results of your website optimization program.

Building a Website Testing and Optimization Program: Implementation (Part 2)

Wednesday, January 23, 2013 News

Whether you have been testing for years or you are just getting started, building a successful website optimization program depends on careful planning, implementation, and measurement.

Building a Culture of Optimization: Planning (Part 1)

Tuesday, January 15, 2013 News

Whether you have been testing for years or you are just getting started, building a successful optimization program depends on careful planning, implementation, and measurement.

This is the first in a three-part series of articles that looks at the steps involved in creating a successful optimization program. In it, we'll look at three critical elements in optimization planning:

Providing Online Customer Experiences That Beat the Competition

Monday, January 14, 2013 News

Today's customers are increasingly starting their buying experiences online. Even if they end up going to a store to make a purchase, a large number of customers are doing a lot of research online and learning about organizations even before they speak to a salesperson.

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