Ever wondered why some sites work better than others and some sites look better than others do? This is the difference between comprehensive optimization of the site and the mere tinkering around with the headlines and homepage. Enter SiteSpect, which is an industry leader in site optimization solutions that are non-intrusive and algorithm based. The company has just come up with a comprehensive software that improves how a mobile site or a website works that can be measured in terms of hard data.
SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it will be exhibiting at the Shop.org Online Merchandising Workshop in Huntington Beach, CA, July 15-17, 2013.
Every marketer has a Web site, but what about a mobile-optimized Web site? Mobile devices are an important and growing channel for business.
SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it will be exhibiting in the Digital & Wise booth, #A215, at Marketing Week Live, June 26-27, 2013 at the Olympia Grand in London.
Massachusetts appears to be emerging as a hub of web and mobile optimization, with several testing and targeting companies making their home here. Digital marketing optimization grows out of the science of A/B testing in direct marketing – if you’ve been in marketing long enough like me, you remember testing different versions of postcards to a segmented audience list and tracking which one converted best. It’s the same thing with online optimization.
Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that is no longer enough, and has debuted a tool to test how a site works as well.
There are many types of optimization software on the market. While most focus on what's happening on the UI layer, there are several which dig a little deeper, exposing opportunities to optimize what's underneath - the software features and functionality, the algorithm and infrastructure components - those components which also contribute to the optimal user experience (whether it's obvious to users and you as an Internet professional or not).
SiteSpect Origin Experiments® enables product teams to test and optimize the features and functionality of their web and mobile sites
SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at IRCE 2013 Tuesday, June 4, through Thursday, June 6, 2013. Visit SiteSpect in booth #839 to register for its newest e-book entitled “Site Optimization for E-Commerce Companies.” While you’re there, enter our drawing to win a free iPad!