With the holidays fast approaching, it generally means -- among other things -- a bump in site traffic, sales, and offers. Now is the time to start thinking about testing and experimentation plans for the holiday. Read the full article.
Cyber Monday is a little more than a month away, and now is the time to make sure you've clearly defined your online sales goals, strategies and tactics. Read the full article.
Without a single view of customers across all channels, retailers are facing challenges when it comes to implementing successful omnichannel marketing, engagement and inventory strategies. Read the full article.
There are a lot of great ways to improve conversion rates on e-commerce web sites, but the best one for you will ultimately depend largely on your customers and information you find from testing your own site. Read the full article.
Come join SiteSpect in booth #5 for fun and festivities at Boston TechJam 2013. SiteSpect is hiring and we'd love to talk with you! Come on down and network in a whole new way. "Geek out" and see what other pioneering people and companies are doing with technology that will change the world. Boston TechJam 2013 will take place on Thursday, October 3, from 4:00 p.m.-9 p.m. at the District Hall in the Innovation District (75 Northern Ave. Boston, MA 02210).
SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it will sponsor Jump as part of the Festival of Marketing to be held at Old Billingsgate, London England, on October 9. Come join SiteSpect in booth #15 to learn about non-intrusive digital optimization.
SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it will sponsor Conversion Conference as part of Data Driven Business Week to be held at the Seaport World Trade Center in Boston, MA from September 30-October 1. Come join SiteSpect in booth #129 to learn about non-intrusive digital optimization. While you're there, register for our new whitepaper, "7 Ways to Refresh Your Optimization Strategy."
With revenues closing in on $16 billion and top-line growth of 27 percent in 2012, Amazon.com is an online retail juggernaut. Since it burst onto the playing field 19 years ago, the one-time bookseller has consistently brought innovation to the market, including Amazon Prime, Amazon Web Services and the Kindle tablet. Last month Amazon Art debuted, offering access to 40,000 works from more than 150 galleries. While financial pundits and industry experts continue to scrutinize Amazon’s actual level of “success” — most recently pointing to a slim 1 percent operating margin and chiding CEO Jeff Bezos for a business strategy that invests heavily in growth, trading away short-term returns for a long-term upside — it’s clear that none of that really matters to shoppers. For the seventh consecutive year, consumers have chosen Amazon.com as their favorite online retailer. More than half of the 5,600 consumers surveyed — 58 percent — cite Amazon.com as the “most preferred online merchant” for both apparel and non-apparel items. The survey, conducted by Prosper Insights & Analytics, indicates that the online retailer is the hands down favorite; it was chosen three times as often as No. 2 Walmart.com (18 percent). “There are a number of things that resonate with shoppers — from the breadth of the assortment to the efficiencies built into the purchasing process, the cross-sell and up-sell merchandising tactics and the value proposition,” says Kim Ann King, chief marketing officer for SiteSpect.
OneStopPlus Group, formerly part of Redcats USA and which operates e-commerce sites for apparel and home furnishings brands including Woman Within, Brylane Home, KingSize, and fullbeauty, ensures that when it changes anything on one of its web sites—be it a hero image, product description or the shopping cart—the new version will lead to more clicks and conversions than under the old version, according to Mathieu Clavie, director of e-commerce. The retailer uses technology from vendor SiteSpect Inc. to run A/B and multivariate tests before every web site change it makes, he says.