Testing Out Testing

Monday, June 2, 2014 News

The only way to know if a web site change is going to produce results is to test it. Putting a testing program in place doesn’t have to be complicated or costly, but it does require effort. Read more here: http://www.internetretailer.com/2014/06/02/testing-out-testing

Optimization Vendor Checklist

Friday, May 23, 2014 News

If you are looking for a new Web optimization vendor, or checking out testing technology for the first time, make sure you are asking all the right questions. Optimizing the entire user experience can be tricky, and you’ll want to be sure the technology you are selecting can do everything you need. You’ll want to make sure the technology you select can test every part of your site (front-end and back-end) and enable you to run more tests in less time. - See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/05/23/op...

Extensive Web Site Testing Helps Wayfair Grow Online Sales

Tuesday, May 20, 2014 News

Wayfair LLC tests nearly every change it makes to its site. And that testing has proved lucrative: The retailer’s data-driven approach has helped it grow its online sales 265% in the past five years—from $251 million in 2009 to $915 million in 2013. Read more: http://www.internetretailer.com/2014/05/20/extensive-web-site-testing-he...

News: New SiteSpect Video Illustrates How Companies Can Test Everything and Target Anyone

Monday, May 12, 2014 Press Release

SiteSpect, the leading provider of testing and optimization solutions, has posted a new video on its website, illustrating how companies can test everything and target anyone.

SiteSpect to Sponsor MeasureFest in London

Wednesday, May 7, 2014 News

SiteSpect, the leading provider of testing and optimization solutions, today announced that it will sponsor MeasureFest to be held at the Institute of Education in London on May 22, 2014.

Online Sales from Tablets vs. Smartphones, Revisited

Monday, May 5, 2014 News

I’ve always assumed that the person sitting next to me on the train was just using their tablet to read or play a game. Little did I know that they were also shopping. And they’re buying more when using their tablet than their smartphone. Read more: http://www.sitespect.com/blog/ellen-julian/online-sales-from-tablets-vs-...

New Webinar: Worst Practices in Analytics and How to Avoid Them

Tuesday, April 1, 2014 News

You have a million visits in the control and each of the variations. The results don't look quite as you expected, but hey, a win's a win, right? Often, getting to this point in a multivariate test (MVT) campaign is the easy part. You're almost ready to make that recommendation, but before you do, make sure you're not about to commit one of the five most common MVT analytics errors. We've already made these mistakes, and we'll make sure you don't repeat them!

News: New E-Book from SiteSpect Reveals Unexpected Ways to Optimize Your Website

Monday, March 31, 2014 Press Release

SiteSpect, the leading provider of testing and optimization solutions, today announced that it has published a new e-book, entitled "17 Big Testing Ideas."

Wayfair Boosts Revenue with SiteSpect

Monday, March 17, 2014 News

Wayfair, an online-only home goods retailer, has achieved record sales growth in 2013 with the help of testing and optimization solutions from SiteSpect. The retailer closed off the year reaching $915 million in revenue, a 55% increase over 2012. Read more: http://www.retailtouchpoints.com/features/news-briefs/wayfair-boosts-rev...

8 Ways to Optimize On-Site Search

Friday, March 14, 2014 News

Customers navigate a website in one of two ways: they browse or they search. In fact, on-site search is the second most visited area of any given website, yet it’s not always at the top of the priority list when it comes to site optimization. Read more: http://www.cmswire.com/cms/customer-experience/8-ways-to-optimize-onsite...