Why Web CMS and Digital Experience Platforms Are Different

Monday, November 27, 2017 News

Digital Experience Platforms help business create the ideal environments and interactions for customers, and their value only grows as digital interactions continue to dictate customer engagement and retention. Eric Hansen adds that that the best Digital Experiences come from employing more comprehensive analytics that allow business to assess behavior in real time.

5 Innovative Ways to Inspire Customer Loyalty

Tuesday, November 7, 2017 News

"The e-commerce market is crowded and noisy, and brands need to do everything they can to differentiate themselves from the pack," said Eric Hansen, CTO of SiteSpect, in CRMBuyer’s latest article by Vivian Wagner. Hansen and other e-commerce experts offer valuable insights into how to think about customer loyalty in the digital world.

You can’t improve personalization if you don’t measure it

Thursday, November 2, 2017 News

Eric Hansen, CTO and founder a SiteSpect, discusses the science of personalization with Diginomica’s Barb Mosher Zinke. From how a customer should feel about a personalized experience to the importance of companies having a core set of KPIs, Hansen shares his insights for tackling personalization challenges.

The Geekification of B2B CMOs in 2018

Wednesday, November 1, 2017 News

AdAge’s Drew Neisser explores how the use of data is changing the DNA of CMOs. “In fact, gathering, dissecting, deploying and protecting data is so top-of-mind that you might think these folks were becoming geeks of the first order...”, writes Neisser. SiteSpect’s CMO, Patti Foye, shares insight into how solid data is essential for telling an effective brand story for B2B marketers.

SiteSpect Launches New Actionable Insights Capabilities to Enhance Optimization Programs

Tuesday, October 31, 2017 Press Release

SiteSpect, the leader in the advancement of digital optimization and a pioneer in A/B and multivariate testing and personalization, announced today that it has launched its next generation of actionable insights to enrich its customers’ optimization programs. These new capabilities extend SiteSpect’s real time analytics that help manage, calculate and evangelize the results, impact and success of an organization’s digital optimization program.

You don’t want to design a customer experience that is akin to getting in the cockpit of an F16 – Interview with Eric Hansen

Monday, October 16, 2017 News

Today’s interview is with Eric J. Hansen, founder and Chief Technology Officer of SiteSpect, a leading software platform that offers optimization, testing, targeting, and personalization solutions that allows businesses to create superior customer experiences. Eric joins me today to talk about the potential of artificial intelligence (AI) in customer experience and personalisation, what brands should be thinking about and what they should be doing to prevent this.

Why do companies like Staples use us? See our own Eric Hanson provide his insights on “Casting a wide net key to personalization” in Fierce Retail.

Friday, September 22, 2017 News

Having worked with office supply giant Staples on boosting their digital CX, helping to increase engagement by 114%, SiteSpect discussed with FierceRetail the technology and strategies needed by today's retailers in order to develop truly personalized digital experiences.

SiteSpect Hosts Annual Customer Advisory Board Summit

Tuesday, September 19, 2017 Press Release

Today, SiteSpect, the pioneer in customer experience optimization solutions, technology and platforms, held its annual Customer Advisory Board summit in Boston. Every year, SiteSpect hosts leading digital companies from North America and EMEA in a multi-day, collaborative event that promotes the advancement of customer experience optimization solutions including A/B and multivariate testing, personalization and predictive analytics.

5 Ways to Give E-Commerce Shopping that Personal Touch

Tuesday, September 5, 2017 News

Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts and not so much about having a rich experience. Many consumers long for just that kind of experience - one that's similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase.

Why Brands’ Digital Experiences Are Driving Away Customers: Three Strategies to Close the CX Gap

Friday, September 1, 2017 News

For businesses, the biggest digital hurdle in 2017 is closing the customer experience (CX) gap. Recent Capgemini data reveals that 75 percent of businesses believe they are customer-centric - but with only 30 percent of consumers agreeing with this statement, there is a clear disconnect between what customers want and what businesses provide.