If retailers want to keep up with the likes of Amazon, which excels at providing that immediate gratification, they need to begin by addressing the very blueprint they operate on. While many have implemented ecommerce strategies and transitioned to an omnichannel approach, they're still struggling to generate revenue from digital properties. The answer to this critical issue lies in their approach to customer experience
A personalized experience is no longer an added feature of an e-commerce website - it's a deciding factor in whether connected consumers do business with a brand. Many e-commerce businesses are failing at digital innovation today because they're not optimizing their channels to meet individual customer preferences.
For the largest digital players in the world today such as Walmart, Amazon, and Target, security and compliance are an assumed part of their initiatives. However, as optimization, personalization, and overall customer experience become top priorities, data-driven initiatives are critical for digital businesses - large and small.
SiteSpect, the leader in the advancement of digital optimization and a pioneer in A/B and multivariate testing and personalization, announced today that it has launched several new solutions, including a Startup package, Single Page Application (SPA) package, Server-side package and an Enterprise-wide package.
Today's connected travelers aren't just spending more time on mobile, their expectations for this channel are growing at the same time. A recent Google survey found that 90% of consumers booking or researching travel through mobile devices - such as smartphones or tablets - will switch to a different website or app if their needs aren't quickly met.
SiteSpect, Inc., a recognized leader in digital business and customer experience optimization, announced today that it has been selected by Any-Lamp to optimize its digital customer experience on a global scale.
Early on SiteSpect’s founder, Eric Hansen, spent several years as a serial entrepreneur and digital consultant. In his work, he found many companies looking to experiment with the type of content and functionality they presented online to the end user. Often, they would be taking educated guesses to determine what factors impacted conversions and revenue. Using the living room in his home, Eric took his observations and teamed up with some experts to create a unique, patented approach.
SiteSpect, Inc., a recognized leader in digital business and customer experience optimization, announced today that Bill Cunningham has been named the company’s new vice president of sales. In this role, Cunningham will assume responsibility for all new sales, including the expansion of SiteSpect’s existing customer base.
SiteSpect, Inc., a recognized leader in digital business and customer experience optimization, announced today that Patrick Romich has been named the company’s new Chief Executive Officer (CEO). In this role, Romich will assume the responsibility for all facets of the company, including strategic initiatives and partnerships that will lead the growth and expansion of the company, including new market sectors.
Decreased foot traffic and increased online competition is not new for retailers. More and more have announced brick and mortar closings which means focusing on their online business in order to stay afloat. But what can most retailers do to keep from getting “Amazoned” in this shifting digital culture? This week Justin Bougher, our VP of Product Strategy, outlines three major elements that can help them sharpen their competitive edge.