As the IoT quickly pervades all parts of our daily life, businesses need to revise and improve data collection and analysis practices quickly. With so many new streams of data, the basics of these new analytics aren’t established. VP of engineering and development at SiteSpect, Paul Silevitch, explains how businesses can make the best use of all the data at their disposal.
With the ubiquity of tech tools to test, measure, and implement marketing campaigns to optimize customer experience and bottom line metrics, marketing itself has become a much more technical practice. In order to navigate the complex field, marketers will have to streamline practices to favor speed, agility, and tools that prove their ROI. Bill Cunningham, VP of Sales and Marketing at SiteSpect, discusses the importance of this agility and how to achieve it.
SiteSpect, a recognized leader in customer experience optimization and pioneer of full-stack testing and personalization, has announced the launch of their Visual Editor 2.0, a platform that allows marketers to design and deliver personalized customer experiences without knowledge of coding languages.
Optimization tactics and goals vary from one organization to another. In this series MarTech’s Sudipta Ghosh spoke with Eric Hansen, SiteSpect founder and CTO, about how to get the most of an optimization and personalization strategy.
Recent research indicates that almost “a third of global travelers are comfortable letting a computer plan an upcoming trip based on historical data.” This insight suggests that travel brands now have even more to gain from leverage CX data to effectively predict and suggest travel packages to customers.
In early April, retailers are often stuck between finishing winter sales and moving into Spring and Summer inventory. Traditionally this leads to a race to promote summer products, but depending on your customer base this may not be the best move. FierceRetail’s Jacqueline Renfrow interviews SiteSpect VP of Sales Bill Cunningham on how to use data to navigate the changing seasons.
SiteSpect, a recognized leader in digital business and customer experience optimization, has been selected by idealo internet GmbH for their Testing, Targeting and Optimization program. As of March, idealo is officially using the SiteSpect solution across their multiple domains.
SiteSpect, a recognized leader in digital business and customer experience optimization, has been awarded a partnership with Scout24 Switzerland for their Testing, Targeting and Optimization program. As of February, Scout24 is officially using the SiteSpect solution on its brands websites www.autoscout24.ch, www.immoscout24.ch and www.anibis.ch.
Amazon Go opened up its first retail location in January 2018, sending shockwaves through the retail industry. Ed Burek, SiteSpect Director of Solutions Marketing chimes in on how brick-and-mortar retailers should respond. Ultimately, he says, retailers must utilize technology to optimize and personalize the customer experience they provide if they want to compete in the new landscape.
SiteSpect, a recognized leader in digital business and customer experience optimization, announced that it has been selected by LEVEL as their digital optimization partner. The newest member of the International Airlines Group (IAG) is officially using SiteSpect on www.flylevel.com as of January 5th 2018.