Eric Hansen (SiteSpect): SiteSpect provides a platform for A/B testing and personalization focused on speed and flexibility

Tuesday, September 18, 2018 News

eShow Magazine interviews SiteSpect founder and CTO Eric Hansen ahead of this year’s eShow Madrid conference. Hansen discusses some of SiteSpect’s origin story, it’s differentiators, and it’s successes. Read on for a clip from the interview and click the link below for the full article.

Setting the Stage for the IoT Revolution: How Businesses Can Improve Their Strategies Before It's Too Late

Thursday, June 7, 2018 News

As the IoT quickly pervades all parts of our daily life, businesses need to revise and improve data collection and analysis practices quickly. With so many new streams of data, the basics of these new analytics aren’t established. VP of engineering and development at SiteSpect, Paul Silevitch, explains how businesses can make the best use of all the data at their disposal.

Agility in Marketing and Technology

Monday, June 4, 2018 News

With the ubiquity of tech tools to test, measure, and implement marketing campaigns to optimize customer experience and bottom line metrics, marketing itself has become a much more technical practice. In order to navigate the complex field, marketers will have to streamline practices to favor speed, agility, and tools that prove their ROI. Bill Cunningham, VP of Sales and Marketing at SiteSpect, discusses the importance of this agility and how to achieve it.

SiteSpect Launches Visual Editor 2.0 to Empower Marketers without Coding Expertise

Wednesday, April 25, 2018 Press Release

​SiteSpect, a recognized leader in customer experience optimization and pioneer of full-stack testing and personalization, has announced the launch of their Visual Editor 2.0, a platform that allows marketers to design and deliver personalized customer experiences without knowledge of coding languages.

TechBytes with Eric J. Hansen, Chief Technology Officer, SiteSpect

Friday, April 6, 2018 News

Optimization tactics and goals vary from one organization to another. In this series MarTech’s Sudipta Ghosh spoke with Eric Hansen, SiteSpect founder and CTO, about how to get the most of an optimization and personalization strategy.

It's Not Seasonal, It's Personal

Thursday, April 5, 2018 News

In early April, retailers are often stuck between finishing winter sales and moving into Spring and Summer inventory. Traditionally this leads to a race to promote summer products, but depending on your customer base this may not be the best move. FierceRetail’s Jacqueline Renfrow interviews SiteSpect VP of Sales Bill Cunningham on how to use data to navigate the changing seasons.

Travelers Want New Summer Adventures: How Travel Companies Can Entice With Tailored Digital Experiences

Thursday, April 5, 2018 News

Recent research indicates that almost “a third of global travelers are comfortable letting a computer plan an upcoming trip based on historical data.” This insight suggests that travel brands now have even more to gain from leverage CX data to effectively predict and suggest travel packages to customers.

idealo Selects SiteSpect as their Digital Optimization Partner

Wednesday, March 28, 2018 Press Release

SiteSpect, a recognized leader in digital business and customer experience optimization, has been selected by idealo internet GmbH for their Testing, Targeting and Optimization program. As of March, idealo is officially using the SiteSpect solution across their multiple domains.

Scout24 Switzerland Names SiteSpect as their Testing, Targeting, and Optimization Partner

Wednesday, February 21, 2018 Press Release

SiteSpect, a recognized leader in digital business and customer experience optimization, has been awarded a partnership with Scout24 Switzerland for their Testing, Targeting and Optimization program. As of February, Scout24 is officially using the SiteSpect solution on its brands websites and

How Should Retailers Respond to Amazon Go? 7 Experts Weigh In

Monday, February 12, 2018 News

Amazon Go opened up its first retail location in January 2018, sending shockwaves through the retail industry. Ed Burek, SiteSpect Director of Solutions Marketing chimes in on how brick-and-mortar retailers should respond. Ultimately, he says, retailers must utilize technology to optimize and personalize the customer experience they provide if they want to compete in the new landscape.