SiteSpect Launches Visual Editor 2.0 to Empower Marketers without Coding Expertise

Wednesday, April 25, 2018 Press Release

​SiteSpect, a recognized leader in customer experience optimization and pioneer of full-stack testing and personalization, has announced the launch of their Visual Editor 2.0, a platform that allows marketers to design and deliver personalized customer experiences without knowledge of coding languages.

TechBytes with Eric J. Hansen, Chief Technology Officer, SiteSpect

Friday, April 6, 2018 News

Optimization tactics and goals vary from one organization to another. In this series MarTech’s Sudipta Ghosh spoke with Eric Hansen, SiteSpect founder and CTO, about how to get the most of an optimization and personalization strategy.

Travelers Want New Summer Adventures: How Travel Companies Can Entice With Tailored Digital Experiences

Thursday, April 5, 2018 News

Recent research indicates that almost “a third of global travelers are comfortable letting a computer plan an upcoming trip based on historical data.” This insight suggests that travel brands now have even more to gain from leverage CX data to effectively predict and suggest travel packages to customers.

It's Not Seasonal, It's Personal

Thursday, April 5, 2018 News

In early April, retailers are often stuck between finishing winter sales and moving into Spring and Summer inventory. Traditionally this leads to a race to promote summer products, but depending on your customer base this may not be the best move. FierceRetail’s Jacqueline Renfrow interviews SiteSpect VP of Sales Bill Cunningham on how to use data to navigate the changing seasons.

idealo Selects SiteSpect as their Digital Optimization Partner

Wednesday, March 28, 2018 Press Release

SiteSpect, a recognized leader in digital business and customer experience optimization, has been selected by idealo internet GmbH for their Testing, Targeting and Optimization program. As of March, idealo is officially using the SiteSpect solution across their multiple domains.

Scout24 Switzerland Names SiteSpect as their Testing, Targeting, and Optimization Partner

Wednesday, February 21, 2018 Press Release

SiteSpect, a recognized leader in digital business and customer experience optimization, has been awarded a partnership with Scout24 Switzerland for their Testing, Targeting and Optimization program. As of February, Scout24 is officially using the SiteSpect solution on its brands websites www.autoscout24.chwww.immoscout24.ch and www.anibis.ch.

How Should Retailers Respond to Amazon Go? 7 Experts Weigh In

Monday, February 12, 2018 News

Amazon Go opened up its first retail location in January 2018, sending shockwaves through the retail industry. Ed Burek, SiteSpect Director of Solutions Marketing chimes in on how brick-and-mortar retailers should respond. Ultimately, he says, retailers must utilize technology to optimize and personalize the customer experience they provide if they want to compete in the new landscape.

Level Selects SiteSpect as their Digital Optimization Partner

Tuesday, February 6, 2018 Press Release

SiteSpect, a recognized leader in digital business and customer experience optimization, announced that it has been selected by LEVEL as their digital optimization partner. The newest member of the International Airlines Group (IAG) is officially using SiteSpect on www.flylevel.com as of January 5th 2018. 

57 Insights from leading brands and experts on what it takes to deliver a Wow customer experience: Part 2

Thursday, December 28, 2017 News

SiteSpect founder and CTO Eric Hansen makes Adrian Swinscoe’s list of how to deliver customer service that “Wows.” Hansen says that “whether it is reactive or proactive,” the customer experience “should always be personal and personalized.”

Why Your Email Marketing Isn’t Working: 8 Fixes to Address Today

Tuesday, December 19, 2017 News

Bill Cunningham and others offer strategies to revamp email marketing where it lags. Cunningham says, “As noted above, for optimizing the ROI of an email campaign, all comes down to understanding how your customers choose to engage with the brand. Aligning the content of the email with the needs of a consumer and then reflecting how they shop in incentives or sales will help to change how a customer chooses to interact with the brand and if they’ll open it to begin with.

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