SiteSpect Server Side Testing

SiteSpect’s Origin Experiments offer the most user-friendly server-side A/B testing and personalization solution on the market. Since SiteSpect is in the flow of traffic, we are not limited the way other SDK/API-based server-side solutions are. With SiteSpect, you can quickly and easily target users and manage sessions without writing or including third-party code. Below are some of the benefits of using SiteSpect origin experiments versus other SDK/API server-side solutions.

SiteSpect

Other Solutions

One Platform, One
Setup

Implement SiteSpect once and get full client-side and server-side capabilities out of the box. We never force you to re-implement or switch to a different version.
Others have separate client-side and server-side solutions, each with its own implementation.

Automatic Session
Management

With SiteSpect, you don't need to write code to keep track of user sessions. SiteSpect automatically knows if a returning user is in a campaign or personalized experience. In addition, SiteSpect automatically tracks all metrics and KPIs.
Other server-side solutions force you to understand which users are in tests and keep track of all user sessions.

Out of the Box
Targeting Capabilities

Leverage all your client-side targeting capabilities on the server-side without writing any code. SiteSpect can target based on geolocation, device, referring URL, past behavior, etc., without requiring you to code anything. Use the same audiences for both client-side and server-side campaigns.
Other server-side solutions do not offer any targeting. You have to keep track of which users to add or block from every server-side test.

Robust KPI
Management

With SiteSpect, you can add a metric to a campaign at any time. SiteSpect automatically tracks all KPIs and metrics. You don’t need to add any code to your server to communicate with SiteSpect.
With other solutions, you need to know what metrics you want to track beforehand and write code to send them to the solution.

More Use Cases with
Release Testing

SiteSpect supports testing more than just feature flags. It can also test full releases on different servers (blue/green, canary, phased rollout) and measure against business and performance metrics.
Feature-flag only solutions do not support blue/green or canary testing or phased rollouts of new releases.

Redirects

SiteSpect splits URLs on the request without redirects and has zero SEO impact (unlike typical redirects). Easily test CMS functionality by appending parameters to request URLs.
Typical 301/302 redirect solutions add lots of latency and negatively impact your SEO.

Server-Side Integration

SiteSpect requires no third-party code and no additional integration. SiteSpect supports every server-side use case, combines with client-side options, and integrates directly with your analytics.
SDK feature flag solutions litter your stack with third-party code that will need to be updated with breaking changes.

Full Release Testing

SiteSpect Server-Side testing goes beyond simple "on/off" feature toggling and feature flag testing. With SiteSpect's unique and patented architecture, you can roll out and A/B test full releases, infrastructure components, app frameworks, and individual services.

 

Blue / Green

Use SiteSpect to toggle between different environments or code candidates.

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Canary

Test new releases and platforms on specific smaller segments of users (by geo, by device, random, etc.)

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Server-Side Experiments: More Than Just Feature Flags

SiteSpect's server-side solution provides these additional capabilities in addition to traditional feature flagging:

No API Calls / No SDKs
Minimal Technical Debt
Session Tracking
Full Release Testing
Platform & Infrastructure Testing
Continuous Release / Deployment
Smart Traffic Management
AJAX and JSON Manipulation
Mobile and OTT Support

  • No API Calls / No SDKs

  • Platform & Infrastructure Testing

  • Mobile and OTT Support

  • Full Release Testing

  • AJAX & JSON Manipulation

  • Session Tracking

  • Smart Traffic Management

  • Minimal Technical Debt

  • Continuous Deployment

  • No API Calls / No SDKs

  • Platform & Infrastructure Testing

  • Mobile and OTT Support

  • Full Release Testing

  • AJAX & JSON Manipulation

  • Session Tracking

  • Smart Traffic Management

  • Minimal Technical Debt

  • Continuous Deployment

SERVER SIDE DOCUMENTATION

Learn How Temple & Webster Excels With SiteSpect Server-Side A/B Testing

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