Boston MA August 11, 2015

SiteSpect, the leading provider of digital business optimization solutions, announced today that it has promoted Justin Bougher to the newly created position of Vice President of Product. In this position, Justin oversees product management and product marketing, ensuring that SiteSpect’s customers benefit from a world-class digital optimization platform.

Previously, Justin was in charge of products and services at leading e-commerce and media companies, including serving as a Senior Business Manager at, where he split his time between owning P&L responsibility for several product categories and leading many site redesign and feature product launches. In addition, Justin brings detailed experience with personalization solutions from his time as Director of Product Management at Rovi Corporation, where he owned search and recommendations products that powered website, mobile, and living room entertainment experiences.

Justin holds an MBA from the MIT Sloan School of Management and a Bachelor of Science degree in Electrical Engineering from Tufts University.

“Justin’s strategic approach has helped SiteSpect create a best-of-breed digital optimization platform that is helping the world’s largest and most successful online businesses increase revenue. I am thrilled to have him join the executive team and contribute at an even higher level,” said Eric J. Hansen, Founder and CEO of SiteSpect.

“This is an exciting time for SiteSpect. Our Digital Optimization Platform frees our customers from the constraints and compromises of traditional tag-based tools, so they can optimize every aspect of their digital business,” said Justin Bougher, Vice President of Product, SiteSpect. “With SiteSpect’s unique Proxy Technology, companies have no limits to the speed, depth, or frequency of their testing, and I am pleased to be able to be part of the team making this possible.”

Bougher noted that tag-based approaches induce latency and “flicker” that disrupt the user experience and skew test results. They also suffer from set-up complexities and security exposures, which make testing periodic and limited in scope. SiteSpect makes it easy to run hundreds to thousands of tests each year, giving companies the right metrics and meaningful insight necessary to continually deliver the best customer experiences. Now, every team in the organization can harness the power of testing to optimize their digital business: marketing, product, analytics, development, mobile, and UX.

About SiteSpect

SiteSpect is leading the advancement of testing, targeting, and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagement, and sharpen their competitive edge. Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as Wal-Mart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia,, and leading financial services and media companies. For more information, visit or call 617-859-1900.