Boston MA August 4, 2015

SiteSpect, the leading provider of digital business optimization solutions, has a long list of customers committed to creating innovative websites that provide their visitors with the best possible online experience. Long-time SiteSpect customer, Fanatics, a top-50 Internet Retailer company, is one such company that has taken testing and optimization to a whole new level. Fanatics is using SiteSpect’s Origin Experiments to test far more than just site aesthetics, such as headlines and font color. In fact, SiteSpect empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.

Fanatics is the market leader for officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. It also powers the e-commerce business for all major professional sports leagues, including the NFL, MLB, NBA, NHL, NASCAR, PGA, and UFC.

“Our long-term partnership with SiteSpect has been a successful one,” said Scott Gude, VP of Site Experience at Fanatics. “The Origin Experiments feature of SiteSpect’s Digital Optimization Platform helps us to achieve and surpass our goals, while continuously enhancing the excellent shopping experience our customers have come to expect from us.”

“SiteSpect is thrilled to play a part in Fanatics’ success as a top destination for team merchandise,” said Eric J. Hansen, Founder and CEO of SiteSpect. “We designed and developed SiteSpect for customers that want to turbocharge their testing and optimization programs. As a company that offers hundreds of thousands of products, Fanatics is an ideal customer for the most advanced, in-depth experimentation that SiteSpect offers.”

The SiteSpect Digital Optimization Platform frees companies from the constraints and compromises of traditional tag-based tools, so they can optimize every aspect of their digital business. Tag-based approaches induce latency and “flicker” that disrupt the user experience and skew test results. They also suffer from set-up complexities and security exposures, which make testing periodic and limited in scope.

With SiteSpect’s unique Proxy Technology, companies have no limits to the speed, depth, or frequency of their testing. SiteSpect makes it easy to run hundreds to thousands of tests each year, giving companies the right metrics and meaningful insight necessary to continually deliver the best customer experiences. Now, every team in the organization can harness the power of testing to optimize their digital business: marketing, product, analytics, development, mobile, and UX.

About Fanatics

Fanatics is the largest retailer of officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. A top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics ( and FansEdge ( brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic ( A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 150 collegiate and professional team properties. The company’s in-venue and event retail portfolio includes the NBA, NHL, NASCAR, Texas Longhorns, LSU Tigers, Arizona Coyotes and New Jersey Devils, allowing fans to experience a seamless shopping experience across online, mobile and physical store locations.

About SiteSpect

SiteSpect is leading the advancement of testing, targeting, and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagement, and sharpen their competitive edge. Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as Wal-Mart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia,, and leading financial services and media companies. For more information, visit or call 617-859-1900.