Boston MA June 30, 2015

SiteSpect, the leading provider of digital business optimization solutions, today announced that Bob Willis has joined its executive team as Vice President of Worldwide Sales, overseeing SiteSpect’s global sales efforts. Willis reports to the Founder and CEO of SiteSpect as a member of the executive team.

Bob is responsible for SiteSpect’s global sales organization, where he focuses on driving revenue and increasing company value. Previously, he was the Vice President and General Manager, North America at ORSYP, a performance management and IT automation business. At ORSYP, Bob led strategic growth initiatives, building up the company until its acquisition by Automic.

"We’re excited to have Bob’s deep experience and leadership qualities in this critical role," said Eric J. Hansen, Founder and CEO of SiteSpect. "Bob brings a keen understanding of growing global sales for enterprise SaaS businesses, and will directly benefit both SiteSpect and its rapidly growing base of customers."

Prior to ORSYP, Bob was a Senior Director at Autodesk where he built the sales channel that focused on the company’s largest and most strategic accounts. Bob established a sustainable major and global account program that is now used on a worldwide basis, having quadrupled business during his tenure. Previous to Autodesk, he served as the Eastern Area Director and Global Account Manager of IBM while at Mentor Graphics.

Bob holds a Bachelor of Science degree in Electrical and Computer Engineering from Clarkson University, and a Master of Science degree in Management from Northeastern University.

"I look forward to helping SiteSpect increase its base of world-class customers, and empowering those digital brands to deliver optimized experiences to their visitors," Willis said. "SiteSpect has the industry’s best-in-class digital optimization platform, which makes it easy for companies to test and optimize the entire digital experience, from the ‘look and feel’ to the features and functionality – no other vendor can match the business value we provide."

With SiteSpect’s unique Proxy Technology, companies have no limits to the speed, depth, or frequency of their testing. Recognized as a Leader in the Forrester Wave™: Online Testing Platforms (Q1 2013) report, SiteSpect was the highest rated vendor in the category of current offering around "Testing," scoring a perfect 5 out of 5.

About SiteSpect, Inc.

SiteSpect is leading the advancement of testing, targeting, and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagement, and sharpen their competitive edge. Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as Wal-Mart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia,, and leading financial services and media companies. For more information, visit or call 617-859-1900.