Ellen Julian

Summer Reading for Conversion OptimizersHeading off to the beach, lake, or pool this summer for some R&R? Take advantage of your down time by reading (or re-reading) these books by marketing and optimization experts. They’ll not only help you brush up on copy, design, testing, and analytical techniques, but also provide a shot of inspiration and encouragement.

Here’s a must-read list, in alphabetical order by title:

If vacation isn’t on your horizon, why not join us for an informational webinar or visit us at eTail East?

Tags: Best Practices A/B & Multivariate Testing

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