Join us for a fast-paced webinar that will explore 12 strategies for maximizing conversion rates. We’ll discuss how to maximize conversion drivers, minimize conversion barriers, and how to test the elements that are either helping or hindering the online customer experience.
The process of multivariate testing and site optimization reveals not only what works and should be implemented, but also what doesn't work and should be avoided. Every website idea, whether content, functionality, or campaign-related, should be put to the test to determine if it helps or hurts your conversion rates.
The ability to test a new idea and “look before you leap” is an unmistakable advantage that breaks the constraints on marketing innovation. So join us to learn what you can do to boost your site’s conversion rates.
Our presenter will be Kim Ann King, who brings 8 years of experience in testing and optimization as Chief Marketing Officer of SiteSpect, where she is responsible for demand generation, brand awareness, and organizational enablement initiatives that drive customer acquisition and retention. Kim will review each optimization strategy, challenges, best practices, and examples.
This webinar will not include a demonstration of SiteSpect; but you can request a demo at http://www.sitespect.com/learnmore.
Meanwhile, please register for the live webinar below (please note that we will not be recording it).
The webinar will be held on Tuesday, July 28, at 10:00 a.m. EDT.
SiteSpect is leading the advancement of testing, targeting, and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagement, and sharpen their competitive edge. Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience, from the front-end "look and feel" to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as Wal-Mart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com, and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.