Online home improvement retailer Build.com has selected SiteSpect, a digital optimization platform, to help enhance its customer experience through web site testing and targeting.
Build.com is using the SiteSpect A/B and multivariate testing technology to optimize online content, imagery, navigation and layout. The retailer chose SiteSpect because the platform could run large-scale experiments on site search, pricing and shipping, checkout flow and whole site releases.
“By testing with SiteSpect, we can be certain that we are delivering the best experiences that delight our customers, from commercial builders to property owners,” said Marshal Downey, Director of Business Development at Build.com. “SiteSpect enables us to test, target and optimize everything on our site, giving us an edge in the online home improvement space.”
This article originally appeared in the April 2015 issue of retailTouchPoints. You can read the original version here.