Cyber Monday is a little more than a month away, and now is the time to make sure you've clearly defined your online sales goals, strategies and tactics.
According to comScore, Cyber Monday 2012 sales grew by 17 percent compared to the previous year. Cyber Monday spending reached $1.465 billion, representing the heaviest online spending day in history, and the second day last holiday season (Black Friday being the other) to surpass $1 billion in sales. IBM Smarter Commerce, which tracks web sales at 500 top online retailers, said that Cyber Monday sales were up 30 percent over the same day in 2011. Slice it any way you like, Cyber Monday has given Black Friday a run for its money.
There's actually a very good reason why the most successful online retailers do better than others during the holidays: they're continually optimizing their sites to maximize revenue year-round. So where should you start?
There are two common sense strategies that every digital marketer should employ well before Cyber Monday: 1) maximize conversion drivers and 2) minimize conversion barriers.
First, let's take a look at how to maximize conversions:
In terms of minimizing barriers to conversion, be sure to do the following:
One of the best ways to drive revenues is by using the sheer volume of online data that's generated by consumers’ online browsing behavior. Site optimization is all about converting that information into insights that benefit your customers and, in turn, help you to meet your e-commerce goals and drive sales all year long.