Challenge:

With a reputation for providing visitors with an exciting and efficient shopping experience, this large ecommerce company needed a way to quickly test site changes without disrupting their online store and without burdening valuable IT and marketing resources.

Solution:

This retailers Internet marketing team turned to SiteSpect, both for its non-intrusive testing technology and professional services. SiteSpect enabled the company to design and implement A/B and multivariate tests for validating new creative ideas and optimizing promotional offers, product copy, and user interface elements.

Results:

  • Increase in average order value across all departments by 16%
  • Increased number completed checkouts by 4%
  • Eliminated risk to existing revenue streams during testing