The SiteSpect multivariate testing platform is an external solution that runs separately from your website. Sitting between your website and its visitors, SiteSpect monitors web traffic and manipulates live content as it travels over the Internet.
This unique, patented approach represents a new generation of website conversion optimization capabilities.
4 key functions are performed inside of SiteSpect:
Like a filter, SiteSpect swaps regular content for changed content, applying variations to your web pages as they are served to your tested visitors. This important capability can manipulate virtually anything on your website— from simple text strings to layouts to complete or partial substitutions of graphics, styles, or entire web pages.
A single set of variations of the same content can run in one test—an A/B test. Or, multiple variations can run simultaneously—a multivariate test.
With content swapping as the first step, the next step is to determine if your visitors convert at a different rate relative to the variations they see.
SiteSpect tracks conversion by monitoring the behavior of the visitor at one or more Response Points. The most basic Response Point is hit when the visitor arrives on a particular web page. For example, if your website serves the page saying “Thank You for Your Purchase,” then SiteSpect knows that a product purchase has occurred. To detect this Response Point hit, SiteSpect matches the URL representing the “Thank You” page—or SiteSpect can simply match the “Thank You” text, regardless of the URL.
Other powerful conversion metrics are possible thanks to SiteSpect’s unique approach. For example, dynamic content such as shopping cart value and average order values are tracked by capturing these values from the pages as they are served to visitors. Page views, dwell time, and data transfer are also tracked by SiteSpect, allowing you to run tests that optimize visitor stickiness.
The central point of control is the SiteSpect Control Panel. Available from any web browser, the Control Panel provides a single interface for defining tests and viewing SiteSpect’s real-time reports.
Built for collaboration, SiteSpect’s multi-level access control system lets different members of your organization serve different roles within the lifetime of your Test Campaign. For example, you can restrict Test Campaign activation to senior team members while other members create the various elements that comprise the Test Campaign.
Creating and activating the Test Campaign is a snap. After your Variations and Response Points have been created and previewed, the Test Campaign administrator activates the Test Campaign Wizard from the SiteSpect Control Panel. This wizard walks the test administrator through the process of gathering the necessary elements for the Test Campaign. The administrator can also set the percentage of website traffic sent to this Test Campaign, leaving the balance of traffic available for other Test Campaigns.
After the Test Campaign is activated, test results are available in real-time through the SiteSpect Control Panel. You also can export the results or feed real-time data into any web analytics system.
SiteSpect’s reporting engines generate multiple views of Test Campaign performance: These include tabular statistics and graphical time-trend analysis of the data.