Retailers looking to boost mobile performance and conversions not only are encouraged to constantly refine and optimize their site designs, but also develop mobile apps that are compelling and easy for customers to use.
To simplify the app development process, SiteSpect released Mobile:iOS SDK, which is designed to enable retailers to perform A/B testing and behavioral targeting for iOS apps. The solution complements the SiteSpect web and mobile optimization platform and can integrate into any iOS app.
Mobile:iOS SDK supports the editing, creation and publishing of user experience changes without App Store updates, so retailers can improve native app engagement, conversions and revenue. For example, retailers have the ability to target individual app users based on their behaviors, usage frequency and device type. Test data collected within the solution can be integrated with other third-party analytics solutions to determine optimal experiences.
This article originally appeared in the September 2014 issue of retailTouchPoints. You can read the original version here.