Without a single view of customers across all channels, retailers are facing challenges when it comes to implementing successful omnichannel marketing, engagement and inventory strategies.
However, the RSR report, titled: Omni-Channel 2013: The Long Road To Adoption, noted that retailers believe consolidating customer data (43%) and gaining better insight into cross-channel behaviors (35%) will help them overcome this challenge.
Collecting data, though, is only the beginning.
This article originally appeared in the October 2013 issue of retailTouchPoints. You can read the original version here.