SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that its customer PRIMEDIA will speak at the eMetrics Marketing Optimization Summit in Washington D.C. on Wednesday, October 21.
Paul Terry, Senior Web Analyst at PRIMEDIA, will speak as part of the Data Delving track on "How to Use Multivariate Testing to Discover What Works (and What Doesn't!)." He will share the top lessons learned from a career in web analytics.
PRIMEDIA, Inc., is the parent company of Consumer Source Inc., a national publisher and distributor of free print and online consumer guides for the apartment and home industries. There Terry focuses on multivariate testing for several sites, including ApartmentGuide.com and Rentals.com.
SiteSpect will also be exhibiting in booth #16 during eMetrics. Attendees are encouraged to stop by and register for the latest Eric Peterson whitepaper on the Ten Best Practices for Multivariate Testing Success.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.