Website multivariate testing and behavioral targeting firm predicts 2008 holiday season will see online retailers increasingly turning to technology to drive customer engagement and increase sales.
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today shared three important tips for online retailers to use during the upcoming 2008 holiday season.
According to comScore, Inc. (NASDAQ: SCOR), the 2007 online holiday shopping season surpassed $29 billion in sales, up 19 percent from 2006. The holiday shopping season is when most online retailers experience substantial revenue for the year; some estimates put 30 to 40 percent of total annual sales coming from the fourth quarter.
Successful marketers realize that targeting users with relevant content, and then non-intrusively testing content for effectiveness, are critical components to increasing conversion rates during the holiday season. These techniques are even more important as consumers hold more tightly to their wallets during tough economic times.
In support of online marketers worldwide, SiteSpect has released its top three tips to prepare retailers for success during the holiday shopping season in 2008:
"It's critical that retailers optimize their sites during the holiday season -- even as IT 'locks down' the shop to prepare for business," says Eric J. Hansen, President of SiteSpect, Inc. "Savvy marketers know that optimizations performed outside of the holiday season usually need revalidation because they were done for different audiences under different contexts."
Hansen continued, "The high concentration of shoppers, including many who may only purchase online during the holiday season, offers a rich opportunity for marketers to make improvements at a time when purchase intent is at its highest."
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.