SiteSpect, Inc., the leading provider of non-intrusive marketing optimization technology, today announced that its President and Founder, Eric J. Hansen, will be speaking at the OMMA Behavioral conference to be held at the Hotel Nikko in San Francisco, CA on July 21, 2008.
OMMA Behavioral is a one-day deep dive into the art and science of behavioral targeting online. This event will bring together the industry's top experts to share strategies, tactics, and their thoughts on the future of behavioral targeting for marketers, agencies, and media companies.
Hansen will be moderating a panel at 10:30 a.m. entitled "Optimizing the Buyer: Personalization, Recommendation, and the Bigger Sell." The bottom line for most marketers is making the sale, and the most successful etailers leverage user data, personal profiles, and purchase history to optimize the online experience to increase sales and customer loyalty.
This panel of etailers and technology providers will lift the curtain on leveraging user data in the online marketplace. What are the latest tracking tools and how do sites use them to market and re-market to customer on and off the site? How do retailers deal with the privacy issue, and what fair exchange of value helps customers feel secure in sharing their data? The answers are as instructive for publishers and all interactive marketers as they are to retailers.
Eric is the Founder of SiteSpect and the architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and online marketing optimization. The SiteSpect approach is unique in that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any changes to the HTML or programming code that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing customers to focus on achieving their website optimization goals and saving precious time and resources.
Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, a web development and consulting firm specializing in large-scale engineering projects for the healthcare, publishing and financial service markets. At Worldmachine, Eric led a multi-disciplinary team of engineers and designers building platforms for e-business at leading organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.
Prior to Worldmachine, Eric held product management and software engineering positions at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School. Eric received his B.A. in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.