SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that online retailer Overstock.com, one of SiteSpect's marquee customers, will speak at eMetrics Toronto on Wednesday, April 1.
Seth Moore, Director of Customer Value at Overstock.com, will speak as part of the eMetrics Toronto Online Marketing Analytics Track, sharing the top five things that online marketing professionals can do now to better prepare their website for testing, run successful tests, and apply the results for maximum impact. Attendees will learn the tips and traps of A/B and multivariate testing as they glean key insights from one of the world's leading online retailers.
Moore joined Overstock.com in 2006, where he led its web analytics and testing team until 2008. He has since served as a director in CRM and Corporate Affairs. Seth received a BA in political science from Brigham Young and worked in the U.S. Congress prior to joining Overstock.com.
eMetrics is a global conference focused on improving the value of websites through online marketing optimization and web analytics. eMetrics Toronto conference will take place from March 29 to April 1 at the Toronto Marriott Downtown Eaton Centre Hotel.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.