SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that one of its leading e-commerce customers, well-known UK retailer koodos.com, will speak at eMetrics London on Monday, May 18.
Dr. Martin Armstrong, CTO & COO of koodos.com, will speak on "7 Best Practices in Multivariate Testing: Top Tips and (Mistakes to Avoid) from koodos.com." SiteSpect will also be exhibiting at the show.
Dr. Martin Armstrong is both CTO and COO of koodos — a London based e-commerce company focusing on discount designer goods. The combined CTO/COO role enables Martin to quickly apply technical solutions to optimize the web site, channel marketing, and backend operational processes. Koodos has done extensive multiariate testing of its website, and has seen a significant increase in conversion over the last year using SiteSpect. Following degrees at Oxford and Cambridge, Martin's background is as a trained software engineer, project manager, and running 24/7 consumer-based services.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.