Eric Hansen founded SiteSpect in 2004 and is the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and mobile optimization. Prior to SiteSpect, Eric founded and was CEO of Worldmachine Technologies, a web development and consulting firm specializing in large-scale engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine. He also held product management and software engineering positions at several Boston-based technology firms. In addition to being a frequent speaker at conferences covering web analytics and optimization, Eric writes regularly about the intersection of marketing and technology. He received a Bachelor of Arts degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.