SiteSpect, Inc. will co-sponsor a Web Analytics Wednesday on Tuesday, December 15, 2009 from 6:00 to 8:00 p.m. with Unica at The Asgard Irish Pub & Restaurant, located at 350 Massachusetts Avenue in Cambridge, Mass. Eric Peterson, Founder and CEO of Web Analytics Demystified, will be presenting.
Food and drinks will be provided free by SiteSpect, the leading provider of non-intrusive multivariate testing and behavioral targeting technology, and Unica Corporation, the recognized leader in marketing software solutions.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.