Speed matters in Internet and mobile retailing. Shoppers are becoming accustomed to the way top information, entertainment and retailing sites respond quickly to their every command. If they get to a retail site and have to wait, chances are they won't wait long. Thus, excellent site performance is a big competitive advantage for retailers.
"Site performance has to be treated like a feature of the web site that must be constantly measured and discussed at staff meetings so it can be properly optimized," says Patrick Moran, vice president of marketing for New Relic Inc., provider of application performance management services. "Most retail sites take twice as long to load than consumers expect, and that can be a problem, because if consumers don't feel good about a site's responsiveness they know they are one click away from going to another site."