SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, announced today that Paul Terry, Senior Manager of Optimization at Consumer Source, Inc., a PRIMEDIA company, will speak at the Optimization Summit in Atlanta, GA on Thursday, June 2, 2011. Terry's presentation, entitled "How Consumer Source Uses Multivariate Testing to Make Intelligent Business Decisions and Ramp Up Conversions" is slated for 2:15 p.m. The Optimization Summit 2011 is produced by MarketingSherpa and MarketingExperiments and will be held at the Westin Peachtree Plaza Hotel from June 1-3, 2011.
Paul Terry is a Senior Manager of Optimization at PRIMEDIA, Inc., the parent company of Consumer Source, Inc., a national publisher and distributor of free print and online consumer guides for the apartment and home industries. There he focuses on multivariate testing — the ultimate tool for usability analytics — for several sites, including ApartmentGuide.com and Rentals.com. During his tenure, his team has nearly doubled lead conversions. Paul joined PRIMEDIA in 2001 and has worked as a software architect, project manager, and web analyst. For the past 25 years, Paul has been a software developer for several Fortune 500 companies; his work at NCR's Human Interface Technology Center introduced him to the world of usability. Paul holds a Bachelor of Science degree in Computer Science from the University of Kentucky.
SiteSpect provides the industry's only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by some of the world's leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela's, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.