September 19, 2007

Expert Panel to Discuss Ways to Use Multivariate Testing and SEO Tactics to Improve ROI on Pay-Per-Click Campaigns

Eric J. Hansen, president, SiteSpect (, the leading provider of non-intrusive Web site testing and optimization solutions will participate in an expert panel at the OMMA New York Conference and Expo entitled: "The SEO-ing of PPC: Can SEO Tactics Improve ROI?" on Monday September 24 at 4:00 p.m.

The panel will discuss:

  • The top three common mistakes search marketers make when dealing with a mature search campaign
  • How landing page optimization differs for transactional sites versus lead generation sites
  • When it is best to deploy A/B testing strategies versus multivariate testing strategies
  • The typical results when these methods are deployed

Where: OMMA New York Conference & Expo, Hilton New York, New York, NY, September 24-25

Who: Eric J. Hansen, President

When: Monday, September 24, 4:00 p.m. - 4:45 p.m.

About SiteSpect, Inc.

SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful e-commerce operators, including Cabela's, ShopNBC, and iProspect. For more information, visit or call 617-859-1900.

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