Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts and not so much about having a rich experience. Many consumers long for just that kind of experience - one that's similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase.
This is where e-commerce personalization technologies come in, with the goal of delivering an online shopping experience that's at least as interactive as a "brick-and-mortar" one. "Personalized customer experiences should be at the top of every etailer's priority list," said Ed Burek, director for SiteSpect, Inc. "By tailoring their digital properties to meet individual customer needs, brands not only create happier customers, they drive more sales," he told the E-Commerce Times.
Following are five strategies for providing the personalized experience online shoppers crave.