For the largest digital players in the world today such as Walmart, Amazon, and Target, security and compliance are an assumed part of their initiatives. However, as optimization, personalization, and overall customer experience become top priorities, data-driven initiatives are critical for digital businesses - large and small. The issue that can arise here is that these businesses are not prepared to ensure that data practices are secure and compliant. Without a strategy and execution plan, customer data is at risk, but more importantly, the brand's reputation and overall success is at risk. Customer trust and loyalty is not built in a day and a lack of attention to detail in a security strategy can jeopardize that loyalty in a New York minute!