Challenge:

Too many of the company’s members abandon checkout because they haven’t registered their membership with the website and they don’t know their membership number at checkout. This situation has led to a gap in their omnichannel member insight and promotional opportunities.

Solution:

SiteSpect’s comprehensive digital optimization platform enabled the company to A/B test and optimize the check-out user experience to significantly improve conversion rates and revenue. In

Results:

  • $12M increase to net gross merchandise value (GMV)
  • 376% increase in number of guest checkouts.