It is no secret that smartphones and tablets currently account for the majority of global Internet traffic.
In fact, a recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect.
To make sure that consumer demands are met on mobile apps, organizations first need to determine which features are absolutely critical to transfer from the Web to mobile that affect positive experiences, attract and retain customers and boost conversion rates. The most effective way to do this is through comprehensive testing of the site.
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